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Co-Branded Ads Highlight Need for “Strong, Secure, Smart” Foundations to Consumers
PLEASANT HILL, Calif. (August 1, 2006) — Pacific Housing Systems™, LLC today announced it has launched a series of consumer advertisements for its WAFFLEMAT foundation system that highlights the “Strong, Smart, Secure” features of the system. Developed internally, the campaign (to be co-branded with participating homebuilders) is initially being rolled out in California and Colorado , and will include both electronic and print-media placement. In addition, display size copies will be utilized for in-home placement in model homes.
Click here for the first in this series of upcoming “Must Have”advertisements.
Tom Richards, President and CEO of Pacific Housing Systems, said: “We’ve conducted numerous focus groups regarding what consumers want in the construction of their homes, and the single most important item is a secure foundation. With nearly 7,000,000 sf of residential living space poured since 1995, and not a single structural callback, the WAFFLEMAT certainly delivers.”
Richards continued: “In addition to being secure, home buyers want their foundations to be strong, and the WAFFLEMAT possesses a superior floor stiffness compared to any system in its class. Finally, we want every consumer to know that the WAFFLEMAT is made of environmentally-friendly, “green” materials that act as a built-in vapor barrier, which can help shield against moisture and prevent mold. And, that’s pretty smart.”
Doyle Heaton, President of Delco Builders & Developers, said: “For over a quarter century, we have provided outstanding service and craftsmanship to Northern California home buyers. We chose the WAFFLEMAT System for use in our Southgate project in Petaluma for all the reasons stated above. We recognize that buying a new home is one of the most important decisions ever made, and are excited to bring consumers the finest in construction technology and materials. That’s why we chose the WAFFLEMAT System, and are using the “Must Have” campaign to alert them to that fact. We see the WAFFLEMAT as a big differentiator, and the campaign an excellent vehicle to get that word out.”
About Pacific Housing Systems
Pacific Housing Systems, LLC is a leading provider of next-generation foundation solutions for residential homebuilders developing projects on marginal soil. The company’s WAFFLEMAT, Elevated Slab, and Raised Wood Floor systems are specially designed and engineered where these conditions (hillsides, areas with high water tables, firm clays/organics, expansive, rocky, and hydro-collapsible soils) are prevalent, and include the Winslow Geo Anchor and Lateral Resistance Device components. PHS products and systems enable developers to increase the speed, quality, and quantity of construction, providing savings in material costs, building cycle-time, and future reliability issues. For additional information, visit www.pacifichousingsystems.com or call 925.683.2739.
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